Roku development

From the site:
Developing on Roku

Roku introduced the first streaming video player in 2008, in partnership with Netflix. In the first two years nearly a million units have been sold in the US, and there are now over 100 channels available in the Roku Channel Store. Roku is the most affordable product for consumers looking to stream video over the Internet to their TV, and the most open for developers and content owners looking to reach new audiences.

For content owners or distributors, Roku represents a very cost-effective means to deliver their content to a rapidly increasing number of households. Roku has relationships with leading Online Video Platforms and development partners to further simplify bringing your content to Roku.

An open platform, Roku’s Streaming Player enables content owners to bypass traditional distribution routes and reach views and consumers directly. Roku’s platform allows a wide variety of channels and monetization options.